3 Biggest Differences Between Adidas and Nike’s Twitter

In my previous post, I wrote about 3 ways that Nike can improve their social media game going forward. One of Nike’s biggest competitors is definitely Adidas. So, in this post we’ll be looking at the 3 biggest differences in their Twitter practices. These 3 differences make on impact on the overall performance of the company, due to the fact that nowadays social media usage is crucial to institutional success. The 3 biggest differences are:

  1. Adidas correctly portraying their corporate social responsibility.
  2. Nike simply has better content.
  3. Adidas utilizes brand collaboration.
Continue reading “3 Biggest Differences Between Adidas and Nike’s Twitter”

3 Ways Nike Can Succeed on Social Media

In my previous post, I talked about what Nike was doing right and wrong on Twitter. Nike as a whole isn’t using any of these platforms perfectly, and there is obviously room to grow on social media. They have a lot of positives in terms of content, however, in terms of interaction and frequency there has to be improvements. The list of ways Nike can improve can be broken up into 3 methods:

  1. More interaction with audience.
  2. Increase frequency of social media posts.
  3. Continue to produce inspirational content.
Continue reading “3 Ways Nike Can Succeed on Social Media”

Is Nike Getting it Right On Twitter?

Is Nike Getting It Right On Twitter?

Nike is easily one of the “Big 3” when it comes to athletic apparel/footwear, however, is their social media fueling that dominance. When it comes to marketing and brand image, social media is the way of the world nowadays. Leading the way in social media for over a decade, Twitter is a fantastic place for a company to increase brand awareness. But, is Nike getting it right on Twitter? Let’s see!

Continue reading “Is Nike Getting it Right On Twitter?”
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